This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from fitfooder.store (the “Site”).

Personal Information We Collect
When you visit the Site, we automatically gather certain details about your device, such as your web browser, IP address, time zone, and some cookies installed on your device. Additionally, as you navigate the Site, we collect information about the web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. We refer to this data as “Device Information.”

We collect Device Information using the following technologies:

• Cookies: These are data files placed on your device or computer, often including an anonymous unique identifier. For more information about cookies and how to disable them, visit www.allaboutcookies.org.
• Log Files: These track actions on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• Web Beacons, Tags, and Pixels: These are electronic files used to record details about how you browse the Site.

Additionally, when you make or attempt to make a purchase on the Site, we collect certain information from you, including your name, billing address, shipping address, payment details (including credit card numbers), email address, and phone number. We refer to this data as “Order Information.”

When we use the term “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

How Do We Use Your Personal Information?
We use the Order Information collected to:

• Fulfill orders placed through the Site, including processing your payment, arranging shipping, and providing invoices and/or order confirmations.
• Communicate with you.
• Screen orders for potential risks or fraud.
• Provide you with information or advertising related to our products or services, based on your preferences.

  We use the Device Information collected to:

• Screen for potential risks and fraud (specifically your IP address).
• Improve and optimize our Site (e.g., by analyzing how customers browse and interact with the Site and assessing the success of our marketing campaigns).

Sharing Your Personal Information

We share your Personal Information with third parties to help us utilize it as described above. For example:

• We use Shopify to power our online store. You can learn more about how Shopify handles your Personal Information here: https://wordpress.org/about/privacy/
• We use Google Analytics to understand how customers interact with the Site. Learn more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Additionally, we may share your Personal Information to comply with legal obligations, respond to lawful requests such as subpoenas or search warrants, or protect our rights.

Behavioral Advertising

We use your Personal Information to provide you with targeted advertisements or marketing messages that we believe may interest you. For more details about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we detect a Do Not Track signal from your browser.

Data retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes
We may update this Privacy Policy periodically to reflect changes to our practices or for other operational, legal, or regulatory reasons.

This Privacy Policy ensures that your information is handled responsibly and transparently.